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Description
Godin’s prose is both compelling and accessible, making “This Is Marketing” a valuable resource for seasoned marketers, entrepreneurs, and anyone keen on understanding the dynamics of influence in the modern marketplace. Through real-world examples and actionable advice, Godin demystifies marketing, presenting it as a force for positive change and a means to create authentic connections between businesses and the people they serve. As a result, the book transcends its title, becoming a timeless guide for those who aspire to transform the landscape of marketing from one of mere transaction to a realm of profound human connection.
Additional information
| Written_By | Seth Godin |
|---|---|
| Publisher | Portfolio Penguin |
| Book Type | Undergrad-Grad |
| Best For | Marketing wisdom in one compact|accessible|timeless package |
| Ages | 18+ |
| Binding | Paperback |
| Edition | 27 November 2018 |
| Isbn | 978-0241370148 |
| Language | English |
| Pages | 288 |
| Printing Remarks | Standard (Local Print) |
| Dimension | 15.3 x 2.1 x 23.4 cm |
| Weight | 0.353 Kg |
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